Every day, major publishing houses receive literally hundreds of press releases. Of course, the vast majority are deleted or thrown away without being read. Yet press releases trigger a substantial number of the stories that appear in the media — learn how to make yours the ones that stand out.

Course objectives

A practical one-day workshop on the skills and techniques required to obtain better media coverage through improving your skills for writing press releases. Come along prepared to work hard!

"The course takes the mystique out of writing. It's invaluable for young account executives, in-house professionals and old hands."
Sue Eyles, Bluebird Associates

Who the course is for

PR professionals, whether inhouse or agency, and anyone else who has to write press releases as part of their job
managers involved in the approval process for press releases
marketing professionals and managers who suggest topics for press releases

Learn what makes a good subject

know your audience, understand what journalists do with press releases and how they use them
understand the readership, and what's likely to be important to them
find out the sort of press releases journalists don't want to read

Learn how to attract attention

learn how to promote your company, its products, services, company and customer news to best effect
find out why the heading is the most important part of a press release, what is has to achieve, and how
discover how not make the common mistakes that cause press releases to fail

"The course has made a big difference to the way my client responds to the media. They listen to a journalist."
Sue Starie, PR Consultant